Goal:
Fill programs as quickly as possible.
Strategy:
Show we are popular, which encourages buying.
Create urgency through authentic scarcity, which encourage buying quickly.
Frequency:
During the recruiting period for an upcoming season, the website should be updated every night at 11:30pm.
Instructions For Text On Site:
SCENARIO | WRITE | RULE |
Six Mover spots and six Shaker spots | (Nothing) | Don’t write anything related to space remaining, unless one side has five or fewer spots remaining. |
Full for Movers and Shakers | FULL | “FULL” always goes in all caps to draw attention. |
Five Mover spots. Six or more Shaker spots. | Space for ladies and 5 gentlemen | Write number of spots available when there are 5 or fewer, because it’s a small enough number to show popularity and create authentic urgency.
If 6 or more spots available, just say “Space for…”
Use the word “Space.” Do not use synonyms like “slots” or “spots.”
Put the gender with the limited number of spots second, because grammatically it works with fewer words.
Use the words “ladies” and “gentlemen.” Dance lingo is “lead” and “follow” but the general public doesn’t know what that means, and they certainly don’t know yet what “Mover” or “Shaker” means. |
Five Shaker spots. Six or more Mover spots. | Space for gentlemen and 5 ladies | Put the gender with the limited number of spots second, because grammatically it works with fewer words. |
Five or fewer Mover spots and five or fewer Shaker spots | Space for 2 ladies and 5 gentlemen | In (only) this scenario either ladies or gentlemen may come first. Use the same order as adjacent program options.
For example:OPTION 1 Space for gentlemen and 2 ladies
OPTION 2Space for 2 gentlemen and 1 lady
(In this case, gentlemen went first for option 2 in order to match the order in option 1). |
Five or fewer Mover spots. Full for Shakers | Space for 5 gentlemen. FULL for ladies. | “FULL” comes second because otherwise they may stop after reading this word and think the program is full on both sides. |
Other Text Rules:
On the MaS home page, use red text.
In Jotforms, colored text isn’t possible on this part of the form, so use dancer emoji’s to draw attention.
Examples:
💃 Space for ladies and 🕺 5 gentlemen
💃 Space for 2 ladies. 🕺 FULL for gentlemen
Important: If uncertain about program status, ask the manager or Danny.