ClickFunnels Intro for SEO / Blog Post

Goal

This SOP will guide you through the process of creating a simple, SEO-optimized web page using ClickFunnels Classic. ClickFunnels is a sales-focused platform not designed for blogging or SEO, but this guide will help you work around those limitations.

📹 A tutorial video from Danny is attached to visually walk you through each step.

Logging into ClickFunnels Classic

• Start at ClickFunnels.com

• Log in to your account

• Important: Make sure you're using ClickFunnels Classic, not ClickFunnels 2.0.

  
  

Navigating to the Funnel

• Go to Funnels → View All Funnels

• Open the relevant funnel (e.g., Dance Chemistry)

• On the left, you'll see the funnel steps. These are structured with a single direction to optimize for conversions.

  
  

Adding a New Page (Step)

1. Click Add New Step

2. Uncheck Show in Funnel  (We want to keep this hidden from the main funnel)

3. Name your step: Bachata Classes Los Angeles

4. Set the Path (URL slug):/bachata-classes-los-angeles

   📢 This is crucial for SEO

   🔤 Replace spaces with hyphens

   
   

Choosing a Template

• There’s no blog post template → go to Miscellaneous

• Choose the simplest custom template

  • ✅ Example: “Legal Page” with minimal content

  
  

Building the Page

ClickFunnels Structure

ClickFunnels uses:

• Sections ➝ contain Rows

• Rows ➝ contain Elements

Elements to Use

• Headline = <h1>

• Sub-headline = <h2>

• Text = ❌ no <p> tag, uses <div> instead

Example Setup

1. Add a Single-Column Row

2. Inside it, add a Headline Element

   • Use this for your H1: Bachata Classes in Los Angeles

3. Add another row → insert a Sub-headline (H2)

4. Add another row → insert a Text Element

   • Used for paragraphs, though not wrapped in <p> tags

     
     

SEO Settings

1. Click Settings → General

   ✅ Check Hide from Search Engines while editing

   🔓 Uncheck it only when the page is ready

   ❌ Turn off the “Affiliate Badge”

2. Click Settings → SEO Metadata

   • Title: Bachata Classes Los Angeles

     • This is the page title shown in Google

   • Description: Brief summary for search engines

   • Optional: Image, Keywords, Author

     
     

Viewing the Page

• Click Save

• Visit the live version by going to:

  yourdomain.com/bachata-classes-los-angeles

• If the URL adds random numbers (e.g., /bachata-classes-los-angeles15829)—continue to the next section.

  
  

Fixing the URL Path

Step-by-step:

1. Exit the page editor

2. Scroll to the bottom section of the funnel (for extra pages)

3. Click the gear icon on your new page

4. Click Edit Split Test Settings

   • Clear any “Variation Name” field → Click Update Page

5. If that doesn't work:

   • Go to Publishing tab

   • Change the Funnel Step Path to something else, like /not-used

   • Return to your page settings → set your intended path again

6. Your page should now display with the ✅ correct clean URL

💡 You can test this by visiting the wrong URL — it should redirect automatically to the correct one.

Validating HTML Structure (Optional)

• On the live page, use browser shortcut Cmd+U or Right-click → View Page Source

• Search for:

  • H1: ✅ Should appear once only

  • H2: ✅ Sub-headers

  • Paragraphs: ❌ Not wrapped in <p> tags

Here's how it works per browser:

On 💻 macOS:

• Cmd + U → Opens the page source in:

  • Chrome

  • Firefox

  • Edge

On 💻 Windows:

• Ctrl + U → Does the same in:

  • Chrome

  • Firefox

  • Edge

Alternative (All platforms):

• Right-click → "View Page Source"

This opens a new tab with the raw HTML source of the page — great for inspecting tags like <h1>, <div>, or <p>.

Additional Tips

1. Text Block Element

🔍 Why it matters: It's the core content element in ClickFunnels and offers the most formatting control. Might be worth noting as a recommended tool.

2. Custom JS/HTML Element

🔍 Why it matters: If a user really wants proper HTML structure (like adding <p> tags), the Custom HTML element is the only way to do it. Including this could make the SOP more robust for advanced users.

Final Notes

✅ Use only one <h1> tag per page (main title)

✅Use <h2> for all subheadings

✅ Paragraph text will be in <div> tags—not ideal, but acceptable

✅ When ready, uncheck “Hide from Search Engines”

✅ Publish the page and double-check live layout and metadata